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GARY DOYLE

SVP/GCD/C-K

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It’s a simple, powerful idea: the First Survivor of Alzheimer’s Disease is out there, somewhere in the world. And the Alzheimer’s Association is going to find them. I’ve never seen people cry in focus groups, until this campaign.

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Alzheimers+Digital.jpg

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It’s a simple, powerful idea: the First Survivor of Alzheimer’s Disease is out there, somewhere in the world. And the Alzheimer’s Association is going to find them. I’ve never seen people cry in focus groups, until this campaign.

Screen Shot 2022-04-21 at 2.47.52 PM.png

We live in partisan times. But everyone can agree on taking down Alzheimer’s. This campaign ran on the 2020 presidential debates and hyper-partisan sites like Breitbart and MSNBC, in order to make that point.

Alzheimers+Digital.jpg

The symptoms of Alzheimer’s can lay hidden, especially in poorer communities that don’t have access to doctors. So this campaign dramatized that point by actually hiding symptoms in the work itself.

Screen+Shot+2019-03-24+at+3.24.21+PM.png

Screen+Shot+2019-03-24+at+3.24.37+PM.png