We surrounded the spot with in-game social response to the game itself, celebrities, fans, even other brands.
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 Buzzfeed ranked this halftime-score tweet one of the best of the Super Bowl.
 5’10” Seahawks quarterback Russell Wilson was named Super Bowl MVP. And we were ready.
 After our Super Bowl success, we were awarded the Heinz social business, and created a bunch of posts circling around pop-culture events. This was for the series finale of “Mad Men”.
 April Fools Day.
 World Sight Day.
 4th of July.
 Season premiere of “Game of Thrones”.
 March Madness.
 Baseball’s opening day.
 Cinco de Mayo.
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