Sometimes, even millennials fall into a rut – in condiments and life. They need a little kick. So to do that, we turned to a spokes-ass named Lil' Kicker. We filmed him, gave him his own Tumblr blog, and partnered with Buzzfeed for even more sharable content. And the real kick? Over 2 million video views, and 500,000 Buzzfeed listicle shares.