During the game, we tweeted fun content about teams, their players and football itself. And other brands took notice.
 We interacted with fans.
 We cheered on a defensive stand.
 We tweeted out the score at halftime in ketchup. Buzzfeed ranked this one of the best posts of the Super Bowl.
 When 5’10” Seahawks quarterback Russell Wilson was named Super Bowl MVP, we were ready.
 After our Super Bowl success, we were awarded the Heinz social business, and created a bunch of posts circling around pop-culture events. This was for the series finale of “Mad Men”.
 April Fools Day.
 World Sight Day.
 4th of July.
 Season premiere of “Game of Thrones”.
 March Madness.
 Baseball’s opening day.
 Cinco de Mayo.
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